Trying to log in to Google Analytics but all you see is a blank white screen?
No matter how many times you refresh the page, the screen still remains blank and there isn’t the smallest trace of the usual Google Analytics interface?
If this is what you are experiencing, then you’ve come to the right place as in this post we will try to analyze why this happens and what you can do to fix it.
Having received so many questions about this issue, we absolutely needed to write this post. And although this is a really frustrating situation, the error can be easily fixed in most cases.
This error usually happens because of 2 main reasons: 1) The Google Analytics browser cache or cookies have been corrupted or 2) An ad-blocker is blocking Google Analytics.
Subsequently, to fix the blank screen error we need to delete the browser cache and cookies and/or disable the ad-blocking extension or software.
1.Deleting the browser cache and cookies
The process of deleting the browser cache and cookies is different on each browser so we will analyze this process only for the most popular browsers like Google Chrome, Firefox, Safari and Internet Explorer. It is also important to know that when you delete the browser cache, you do not need to delete the browsing history as it is not related to this problem.
Deleting the browser cache and cookies in Google Chrome
- On your computer, open Chrome;
- At the top right, click More;
- Click More tools > Clear browsing data. Alternatively, you can click Ctrl+Shift+Del if you are using Windows or Shift+Command+Delete on Mac;
- At the top, choose a time range. To delete everything, select All time;
- Next to “Cookies and other site data” and “Cached images and files“, check the boxes;
- Click Clear browsing data;
Deleting the browser cache and cookies in Mozilla Firefox
- Click the menu button and choose Options;
- Select the Privacy & Security panel and click on “Clear your recent history”.
- In the box that appeared, select Cookies and Cache and click Clear Now.
Deleting the browser cache and cookies in Safari
- Click on Safari in the top left corner of the finer bar click Preferences
- Click the Privacy tab and then click on Manage Website Data…
- Click on Remove All then on Remove Now
- Quit Safari (don’t just close it) and reopen for your changes to take place.
Deleting the browser cache and cookies in Internet Explorer
- Click on the Settings menu in the upper-right corner
- Click Internet options
- Under the General tab on the upper-left hand side, scroll down to Browsing history and click Delete.
- Check the “Temporary Internet files and website files” and “Cookies and website data” boxes
- Click Delete
- Close Internet Explorer and reopen it for changes to take effect.
2.White-list Google analytics in your ad-blocking extension
If you are using an ad blocking extension, then most likely it is the reason why Google Analytics is not loading. So you need to either white list the Google Analytics domain in it or to turn off the extension. Since there are many ab-blocking extension on the market and most of them have different variations for different browsers, we cannot cover the process of white listing Google Analytics in all of them, so you will need to refer to the official documentation of those extensions.
By default, some ad blocking extensions like AdBlock Plus, Adblock and Ghostery do not block Google Analytics while other extensions such as uBlock Origin or Purify block it, but it’s still better to try to white-list google analytics or to turn off the extension to see if that will fix the Google Analytics login blank page.
In case even after white-listing google analytics or turning off the ad-blocking extension did not fix the blank page issue, then you need to check your antivirus settings as some antiviruses like Kaspersky have been reported to block Google Analytics when their settings are set on a high security mode.
If configuring your antivirus security settings did not fix the issue and Google Analytics still shows a blank page then you may want to disable the other extensions that you might have installed because some VPN extensions or other type of extensions have some ad-blocking capabilities built in them by default.
Hope this tutorial helped you access Google Analytics and fixed the blank page issue. Please share your thoughts and experience in the comments below.