How to fix Google Analytics login blank screen and page not loading errors

Updated on October 30, 2019

Trying to log in to Google Analytics but all you see is a white blank screen?
No matter how many times you refresh the page, the screen still remains blank and there isn’t the smallest trace of the usual Google Analytics login interface?

If this is what you are experiencing, then you’ve come to the right place as in this post we will try to analyze why this happens and what you can do to fix it. And you don’t need to be a Google Analytics expert to do it : )

Having received so many questions about this issue, we absolutely needed to write this post. And although this is a really frustrating situation, the error can be easily fixed in most cases.

This error usually happens because of 3 main reasons: 1) The Google Analytics browser cache or cookies have been corrupted; 2) An ad-blocker is blocking Google Analytics; or 3) If you are using GSuit, your account does not have permissions to access Google Analytics

Subsequently, to fix the blank screen error we need to delete the browser cache and cookies and/or disable the ad-blocking extension or software. After this you can try again to go to Google Analytics login page and refresh the page.

To be sure that you are on the right path, you can open a new incognito window in your browser and navigate to Google Analytics login page and if it loads correctly and you are able to log in, then the issue is in the browser cache, which needs to be removed. If even in an incognito window you are not able to log in to Google Analytics then the issue might be in some ad extensions that might be installed in your browser.

1. Deleting the browser cache and cookies

The process of deleting the browser cache and cookies is different on each browser so we will analyze this process only for the most popular browsers like Google Chrome, Firefox, Safari and Internet Explorer. It is also important to know that when you delete the browser cache, you do not need to delete the browsing history as it is not related to this problem.

Deleting the browser cache and cookies in Google Chrome

  1. On your computer, open Chrome;
  2. At the top right, click More;
  3. Click More tools > Clear browsing data. Alternatively, you can click Ctrl+Shift+Del if you are using Windows or Shift+Command+Delete on Mac;
  4. At the top, choose a time range. To delete everything, select All time;
  5. Next to “Cookies and other site data” and “Cached images and files“, check the boxes;
  6. Click Clear browsing data;

Deleting the browser cache and cookies in Mozilla Firefox

  1. Click the menu button and choose Options;
  2. Select the Privacy & Security panel and click on “Clear your recent history”.

  3. In the box that appeared, select Cookies and Cache and click Clear Now.

Deleting the browser cache and cookies in Safari

  1. Click on Safari in the top left corner of the finer bar click Preferences
  2. Click the Privacy tab and then click on Manage Website Data…
  3. Click on Remove All then on Remove Now
  4. Quit Safari (don’t just close it) and reopen for your changes to take place.

Deleting the browser cache and cookies in Internet Explorer

  1. Click on the Settings menu in the upper-right corner
  2. Click Internet options
  3. Under the General tab on the upper-left hand side, scroll down to Browsing history and click Delete.
  4. Check the “Temporary Internet files and website files” and “Cookies and website data” boxes
  5. Click Delete
  6. Close Internet Explorer and reopen it for changes to take effect.

After you have deleted all browser cookies and cache, you should visit the Google Analytics login page again, and do a hard refresh. If the issue was related to browser caching, now you should be able to log in correctly. If you are still seeing the blank screen or if the browser constantly redirects, you might need to follow the second solution – white listing Google Analytics in your ad-blocking extension or completely disabling it.

2. White-list Google analytics in your ad-blocking extension

If you are using an ad blocking extension, then most likely it is the reason why Google Analytics is not loading. So you need to either white list the Google Analytics domain in it or to turn off the extension. Since there are many ab-blocking extension on the market and most of them have different variations for different browsers, we cannot cover the process of white listing Google Analytics in all of them, so you will need to refer to the official documentation of those extensions.

By default, some ad blocking extensions like AdBlock Plus, Adblock and Ghostery do not block Google Analytics while other extensions such as uBlock Origin or Purify block it, but it’s still better to try to white-list Google Analytics or to turn off the extension to see if that will fix the Google Analytics login blank page.

In case even after white-listing Google Analytics or turning off the ad-blocking extension did not fix the blank page issue, then you need to check your antivirus settings as some antiviruses like Kaspersky have been reported to block Google Analytics when their settings are set on a high-security mode.

If configuring your antivirus security settings did not fix the issue and Google Analytics login page still shows a blank screen then you may need to disable other extensions that you might have installed because some VPN extensions or other types of extensions have some ad-blocking capabilities added to them by default.

3. If you are a GSuit user, enable Google Analytic access

If even after these changes you are still not able to access Google Analytics and you are using a GSuit account, then it might indicate that Google Analytics is not enabled for your GSuit account.

To fix this, one of your organisation’s administrator will have to turn on Google Analytics access for your account by following these steps.

Hope this tutorial helped you access Google Analytics and fixed the blank screen issue. Please share your thoughts and experience in the comments below. Please make sure to include the browser, version and the OS you are using when accessing the Google Analytics login page, and whether you are using and anti-virus or not.


Do you question your Analytics tracking or wonder if you could enhance it? If so, then you can take our expert Google Analytics audit from us, in which you will see if your Google Analytics is installed and configured correctly. We will also list all errors or misconfigurations that we find.

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7 Comments Leave a reply

  1. Good tutorial. Previously I have deleted the cookies but this did not fix the blank screen but after I have removed the cache, the blank screen disappeared and I can access Google Analytics.

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  2. still issue not fixed. i clear the all data but still google is runing in white

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    1. Are you sure you are accessing the Google Analytics login page? Usually, it does not contain adsenselinks in the url and looks like https://analytics.google.com/analytics/web/?authuser=0#/.

      Can you try to access the above URL in an incognito window and log in with your Google account? If you have logged in successfully then in the regular, non incognito window, you will need to delete all cache and cookies and access the URL again.

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  3. I solved the problem by opening it analytics in Opera browser. It did work then.

    For now I am going to use it that way. Thanks for trying to help me.

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