Best Google Analytics Training Courses in 2020 (Free and Paid)

Best Google Analytics Training Courses

Since we live in the knowledge economy, knowledge is one of the main sources of value in our world today.

And one of the best ways to acquire knowledge is through learning. With information and competition increasing day by day, knowledge is the minimum requirement, and one of the main backbones of success in your field.

This is true for any profession. Either if you are a business owner, digital marketer, SEO, PPC, or Google Analytics specialist,  you need to dedicate yourself to continuous learning in order to have success in your field.

That is why in this article we’ll explore the best Google Analytics training courses you can take.

Both free and paid ones.

All so you would become more knowledgeable and make better decisions in your field.

For easier navigation, we’ve structured the courses in 3 categories: Google Analytics courses for beginners, intermediate users, and advanced users.


Google Analytics training courses for beginners

Courses listed in this section are best suited for users who are just beginning their journey with Google Analytics. They explain what is GA, how it works, and help you to get familiar with the user interface.

These courses might also explain common terminology and show you how to perform basic analysis.

Beginner courses usually take 2 to 6 hours to complete.

1. GA for Beginners from Analytics Academy (Free, enroll here)

If you are new to Analytics, then this is one of the best course to take. It covers the most essential things to do in order to have a basic GA tracking.

After taking it, you’ll know what is Google Analytics, why you need it, how to create an account, and install the basic pageview tracking. You’ll also get familiar with the user interface and how to use the reports to extract basic data.

The training program is held by Justin Cutroni and Krista Seiden – both Analytics advocates from Google.

Key features:

  • No prior experience needed to get started;
  • Covers all essential things to get you up and running with Google Analytics;
  • Allows you to practice on a fully working Analytics account (Google Merchant Store Demo account);
  • Provides a certificate of completion (after getting a score of 80% or better on each assessment);
  • Multi-language support (Chinese, Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese);
  • Learn at your own pace;

Price: Free;

Duration: Self-paced. Usually takes 2 to 4 hours to complete;

Delivery format: Video, text, interactive guides, external resources;

Rating: 4.5 out of 5;

Enrollment: You can sign up here

2. Google Analytics Training Course for Beginners from Udemy (Paid, enroll here)

GA beginners training

Being the best-selling Google Analytics course on Udemy, this course is a perfect match for anyone new to GA. It covers most things beginners need, starting with account creation and tracking set-up and finishing with reporting and insights finding.

Because of this, you get a complete view of Analytics and its capabilities in growing your online business. This might also be the reason why 25,000+ students took this course and rated it 4.4 out of 5 stars.

Topics covered in this training include GA account creation, configuration and installation, views, filters, goals, events and eCommerce tracking, etc.

After taking this Google Analytics course, you’ll also become familiar with the user interface, standard and custom reports, dashboards, and much more.

Other than this, you’ll also learn how to uncover insights from your data, how to track marketing campaigns and connect it with Google Ads.

Key features:

  • Provides a complete view of GA;
  • No prior experience needed;
  • Lifetime access;
  • Regular updates;
  • Offers certificate of completion;
  • Multi-language support via auto captions in English, French, German, Italian, Polish, Portuguese and Spanish;
  • Learn at your own pace.

Rating: 4.4 out of 5;

Delivery format: 2.5 hours on-demand video, 5 articles and 2 downloadable resources;

Duration: 2.5 hours;

Price: $95;

Enrollment: You can sign up here

3. Web Analytics training from ClickMinded (Paid, enroll here)

Web Analytics training banner

If you are a digital marketer that’s just getting started with web analytics, you’ll definitely appreciate this course. With it, you’ll learn how GA can help you with some of the most important marketing activities.

Things like:

  • Creating marketing avatars (user personas) of your ideal clients;
  • Performance tracking and analysis of each sales funnel step;
  • How to do keyword analysis and other SEO related activities;
  • How to track campaigns performances;
  • Understanding conversions drops;
  • Finding partnership opportunities;
  • and much more;

You won’t become a data scientist by taking this course, but you’ll definitely learn how to use GA to generate growth for any business.

The training starts by explaining web analytics fundamentals and how to map Google Analytics to your business objective.

It continues by showing how to create a measurement plan, set up GA and how to troubleshoot it. They do this in a step by step manner (they literally show you where to click and what to check), which is really valuable for beginners.

Next, they’ll walk you through Google Analytics reporting interface, where you’ll get familiar with most common reports.

Or if you prefer visually enhanced reports, you’re in luck as this training also covers Google Data Studio dashboards.

All in all, this is a good course to learn how to get more actionable insights and generate massive growth.

All of this with GA.

Key features:

  • Focuses on how to use Google Analytics for online marketing;
  • Lifetime access;
  • Regular updates;
  • Downloadable / printable slides;
  • Quizzes at the end of each lecture;

Rating: 4.2 out of 5;

Delivery format: video, slides, external resources;

Duration: 9 hours;

Price: $997;

Enrollment: You can sign up here

These were some of the best Google Analytics training courses that beginners can take. If you still need more information, then scroll down to find other amazing Google Analytics courses for intermediate and advanced users.

Alternatively, if you have questions or need help with Analytics, feel free to contact us and one of our experts will help you.

Google Analytics Courses for intermediate users

Courses listed in this section assume you’re already comfortable using GA and its default reports.

For some courses, you should also know how events tracking works, how to set up goals and what are custom dimensions and segments.

However, this doesn’t mean that if you don’t know some of these things, you should not take the courses. You can still take them but you might get overwhelmed by the new information and examples presented.

4. Intermediate Google Analytics course from ConversionXL (Paid, enroll here)

Intermediate GA course

Are you already familiar with GA but still feel like you don’t use it to its full potential? If this is the case, then this course might help you.

With it you’ll learn how to:

  • Draw advanced insights from your GA data;
  • Understand attribution and which traffic sources and paths generate conversions;
  • Unlock the full potential of enhanced eCommerce reports;
  • Create advanced reports using Google Data Studio.

The training program takes about 6 hours (5h 50min) and is divided into 3 sections: “Clean Data”, “Finding Answers” and “Tips and Tricks”.

In section 1 you’ll find out how to filter spam hits, how to differentiate your colleagues from actual users visiting the site and what to do when users convert on different domains.

As its name implies, section 2 is all about finding answers in your data. In it, you’ll learn how to measure user journeys through sales and checkout funnels and how to use segments. You’ll also get a solid overview of how to create custom reports in this section.

In section 3, the host will show you how to customize your marketing channels and explain how attribution works. He also provides tips on how to use automation to increase your productivity.

Key features:

  • Shows how to extract expert-level marketing insights from your data;
  • Regular updates;
  • Downloadable slides and course notes;
  • Offers certificate of achievement;

Rating: 4.5 out of 5;

Delivery format: video and slides in PDF format;

Duration: 5.5 hours;

Price: $249 per month or $1,299 per year, with 7-day trial for $1;

Enrollment: You can sign up here

5. Ultimate Google Analytics course + 50 practical examples (Paid, enroll here)

Ultimate GA course

This is yet another stunning Google Analytics course offered by Udemy. It doesn’t cover beginner topics like account creation or tracking setup but instead focuses on extracting value from existing data.

With this course, you’ll learn how to use GA to provide a better user experience and improve ad spend and campaign performance.

But most importantly, you’ll learn to answer the main questions web analysts get: What, When and Why something happened.

During the course, you’ll also view 50 practical tips on using Analytics. These tips are based on the author’s experience working in a web agency and as an in-house web analyst.

Key features:

  • Get a better understanding of how to use Google Analytics to improve your business;
  • Offers 50 practical tips of how to use GA;
  • Tests your acquired knowledge with 100 quiz questions;
  • Provides a certificate of completion;
  • Self-paced;

Price: $95;

Duration: 4.5 hours;

Delivery format: Video, downloadable resources;

Rating: 4 out of 5;

Enrollment: You can sign up here

6. Advanced Analytics from LinkedIn Learning (formerly (Paid, enroll here)

Analytics from Linkedin Learning

Note: Although on this Google Analytics course is marketed as for advanced users, after reviewing it, in our opinion, this course is best suited for intermediate users.

If your main focus is learning how to set-up view filters or use segments, then these lectures are for you. Although they also cover other fields, views, filters and segments are most extensively researched.

Other topics mentioned are User-ID views, event and site search tracking, channel and content grouping, tracking debugging, etc.

Except for views, filters and segments, most topics are covered in 2-3 minute videos, something to be expected from a 1-hour length course. Because of this, some of these topics are covered superficially.

However, this does not mean that you will not get value from it.

If your Analytics tracking is implemented by web tracking developers (like us), and you only need to have a theoretical idea of how the tracking works, without needing to actually implement it, then these lectures will definitely prove beneficial.

Instead of spending long hours on tutorials about things you’ll never implement or use, you could spend 1 hour on this Google Analytics training to get a rough idea of how things work. In return, this might prove beneficial in later interactions with developers, when you’ll ask them to implement or debug a specific tracking.

Key features:

  • Detailed overview of views, filters and segments;
  • Quick overview of GA capabilities;
  • Suitable for non-developers;
  • Self-paced;

Price: $29,99/month for Monthly subscription or $19,99/month for Annual subscription. Offers a one-month free trial as part of Linkedin Learning;

Duration: 1h 15m;

Delivery format: Video;

Rating: 3.7 out of 5;

Enrollment: You can sign up here

Google Analytics Training Courses for advanced users

7. Advanced GA and Google Analytics for Power Users from Analytics Academy (Free, enroll here and here)

Advanced GA banner

If you’re looking to improve your analytics skills for free, then you should definitely not miss these 2 training programs. With them, you will learn how to incorporate Google Analytics’ advanced features in your data analysis. In this way, you’ll be able to get a deeper understanding of your users, website usage and traffic.

The first course, “Advanced Google Analytics”, starts with an overview of how GA collects, processes and stores data. It continues by explaining how to manage accounts, properties and views.

After this, you’ll learn how to apply filters and create a measurement plan.

Later you’ll learn how to use custom dimensions, custom metrics and events to better understand your website usage.

Other things covered in this course are internal search tracking, calculated metrics, channel grouping, content grouping, enhanced eCommerce, user ID, data import and remarketing.

The use of segmentation as an analysis tool and data analysis via the multi-channel funnel reports are also covered.

Most lessons come with links to additional resources like technical details and implementation examples.

This Google Analytics training program will also help you prepare for GA IQ Exam, so after finishing it, feel free to take the exam.

The second course, “Google Analytics for Power Users” is designed to be a hands-on training to perform advanced data analysis. With the help of interactive guides and Google Merchandise Store Analytics account, you’ll be guided to perform the actual analysis.

You’ll learn how to better understand your users, which platforms should you develop for, which traffic sources convert best, what KPIs to use, and much more.

While performing the analysis, you’ll also get familiar with custom reports and pivot tables, segmentation, calculated metric, etc.

Key features:

  • Provides real-world examples using interactive guides from the Google Merchandise Store Analytics account;
  • Covers GA’s most used advanced features;
  • Additional resources to technical specifications and implementation examples provided;
  • Provides a certificate of completion (after getting a score of 80% or better on each assessment);
  • Serves as a preparation for GA IQ Exam;
  • Multi-language support (Chinese, Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese);
  • Learn at your own pace;

Rating: 4.5 out of 5;

Delivery format: Video, text, interactive guides, external resources;

Duration: Self-paced. Usually takes 2 to 4 hours to complete;

Price: Free;

For the 1st course, you can sign up here
For the 2nd course, you can sign up here

8. Google Analytics Mastery from DataDrivenU (Paid, enroll here)

GA Mastery by datadrivenu

Google Analytics Mastery course is one of those training programs that suits any user regardless of their experience.

So no matter if you’re an experienced web analyst or just getting started, this course will prove valuable. And it should, as this training program strives to make you an Analytics master in just 30 days.

If you’re a beginner, this course might be useful because you’ll get familiar with GA basics like user interface, glossary, common reports, etc.

For intermediate users, this training might be of interest as it talks about segmentation, content engagement tracking, conversion tracking, etc.

And if you are an advanced user, this course might also be a good fit as you’ll learn about custom dimensions and metrics, advanced conversion and content measurement, data extraction, custom reports, Google Analytics API, and much more.

Other than this, you’ll also learn about GTM and GDPR and will get access to various Analytics checklists and resources.

Key features:

  • Step by step guide on implementing GA;
  • Provides a system for making sense of the data;
  • Provides checklists and frameworks for tracking and measuring marketing results;
  • Self-paced;
  • Provides Google Analytics certification;

Price: $499;

Duration: 20+ hours;

Delivery format: Video, external resources;

Rating: 4 out of 5;

Enrollment: You can sign up here

These were some of the best courses to take if you want to learn Google Analytics. If we missed one, or you already took one of these Google Analytics courses, feel free to share your experience in the comments below.

2 Comments Leave a reply

  1. Very thorough research. I took the ClickMinded course a few months ago and I can confirm that the description is accurate. It might not be suitable for advanced web analysts but for digital marketers, it will surely provide value. Learned a lot of useful tips from it.


    1. Thanks Ashley! It took me quite some time to manually analyze each course but judging by your comment, I think it was worth the effort.



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