Tag: google analytics

A closer look at transaction discrepancy between Google Analytics, Woocommerce and Shopify: why the data does not match

After analyzing the data discrepancies between Google Analytics, Facebook and Adwords in a previous post, we decided to take a look at another common problem that is encountered by some ecommerce stores, and that is … Continue reading

Data mismatch between Google Analytics, Facebook Ads and Google Ads explained

google analytics facebook adwords data mismatch

Whether you are using Facebook Ads or Google Ads (Adwords) to get paid traffic to your site, there is a big probability that to some degree, the data reported in those platforms do not match … Continue reading