Running AB tests in Analytics using Google Optimize

Few people know this, but with Google Analytics and with Google Optimize you can run powerful AB tests for free which are in no way worse and sometimes even better than the AB tests from other popular companies.

In the first image you can see the Optimize editor which is used to create the test variations while in the second image you can see the results of an AB test.

Google Optimize editor
Google Optimize Editor
Google Optimize AB test results
Google Optimize AB test results