Enhanced Ecommerce Tracking

Regular ecommerce tracking is good for websites that sell products but that not being their main objective. If your website gets most of its revenue from product or service sales, then enhanced ecommerce is the recommended ecommerce tracking to use.

In the images below you can see a fully functional enhanced ecommerce tracking implementation done by our experts. Beside tracking individual transactions and displaying the revenue generated by each product, the enhanced ecommerce tracking also records marketing activities, promotions and discounts used by clients. It also lets you see how users navigate through the sales and checkout funnel, providing key information about each funnel step conversion and where users drop out, hence were improvements need to be made.

Google Analytics Enhanced Ecommerce Overview
Enhanced Ecommerce Report Overview
GA Enhanced Ecommerce Shopping Behavior
Enhanced Ecommerce Shopping Behavior
GA Enhanced Ecommerce Checkout Behavior
Enhanced Ecommerce Checkout Behavior
GA Enhanced Ecommerce Sales Performance
Enhanced Ecommerce Sales Performance Report
GA Enhanced Ecommerce Product Performance
Enhanced Ecommerce Product Performance Report
GA Enhanced Ecommerce Product List Performance
Enhanced Ecommerce Product List Performance
GA Enhanced Ecommerce Internal Promotions
Enhanced Ecommerce Internal Promotions