Enhanced Ecommerce Tracking
Regular ecommerce tracking is good for websites that sell products but that not being their main objective. If your website gets most of its revenue from product or service sales, then enhanced ecommerce is the recommended ecommerce tracking to use.
In the images below you can see a fully functional enhanced ecommerce tracking implementation done by our experts. Beside tracking individual transactions and displaying the revenue generated by each product, the enhanced ecommerce tracking also records marketing activities, promotions and discounts used by clients. It also lets you see how users navigate through the sales and checkout funnel, providing key information about each funnel step conversion and where users drop out, hence were improvements need to be made.