Installing Adwords conversion tracking, Facebook pixels, Bing pixels and Hotjar via GTM

With GTM, we can install any third party script or pixel you need, without having to access your website backend or admin panel to modify the website code (except the first and only time when we need to add GTM to your website).

In the screenshots below you can see the GTM tags, triggers and variables we used in order to implement adwords conversion and call tracking, full Facebook pixel integration, Bing pixel integration, Hotjar install, GA and enhanced ecommerce.

GTM tags from preview console
GTM tags fired while using the preview and debug console
GTM Tags
The list of GTM tags installed on a website
GTM triggers
GTM triggers used to fire the tags from previous image
GTM variables
GTM variables used to extract data dynamically for further use in tags and triggers