Get a $400 Google Analytics audit for your website for FREE
Is your Google Analytics installed and configured correctly? What about the ecommerce tracking? Or the user interactions tracking? Find out now with our expert Google Analytics ecommerce audit.
Good decisions are based on good data, and since the quality of your data is as good as your Google Analytics installation is, you need to be 100% sure that Google Analytics is installed correctly on your ecommerce store and it is delivering valid data.
The audit is conducted by one of our top experte and consists of 2 parts: on-site tracking audit and Google Analytics property audit.
On site tracking audit includes:
Ensure all pages are tracked by the appropriate tracking code.
Identify of issues with tracking code, skewed or incomplete data, incorrect usage.
Validate e-commerce tracking.
Ensure all key website elements with which users interact such as, download buttons, add to cart or add to wishlist buttons, Rich Media, newsletter, sign up and contact forms are tracked.
Verify that cross-domain and sub-domain navigation paths and conversion funnels are completely tracked.
Examine existing, or to-be- completed, integrations with third-party data sources.
Provide additional recommendations to enhance tracking beyond standard product implementation and identification of areas for future investigation or development.
Google Analytics Property audit includes:
Evaluate and correct use of properties and views.
Review settings and ensure best practices are implemented.
Ensure that site search keywords and navigation impacts are measured.
Validate predefined filters and identify additional filtering needs, such as internal and sub-domain.
Validate that campaign tracking is correct and provide best practice guidance for usage of various campaign parameters and reports.
Validate channel tracking (i.e. ensure all referring sources are attributed correctly) including display ads, social media, affiliate networks, etc.
Verify goal, funnel, and/or scenario (and set up of additional goals as required).
Recommend improvements to tracking, settings, dashboards and custom reports.
Note: Please add firstname.lastname@example.org with "Read & Analyze" permisions to your Google Analytics property in order to conduct the "Google Analytics Property audit". If access will not be given, only the "on site tracking audit" will be performed
If you don't know how to add a user to your Google Analytics account, please follow these instructions.
The audit has really helped me expand my horizons in terms of tracking possibilities and helped me see the current level of my website’s tracking and revealed some hidden opportunities for my business.
After this audit, I finally got the answer to my long lasting questions of why I was not seeing all transactions in my Google Analytics reports and why the checkout funnel was not tracking correctly.
Before the audit I thought that my Google Analytics tracking was set up correctly and was using all its features so I was skeptical about the results, but after a few days when the results came, I saw some really unexpected errors in my website’s tracking. I am glad I took this audit.